Reminder: You Can Shop Missoni for Target Early Tomorrow Morning (But Hurry Because It Will Go Fast!)

So, you might have heard that Missoni is doing this little 400 piece collection for Target. Yes? You’ve heard of it? We thought so.

Based on reader reactions and the shopping frenzy the Target pop-up shop inspired in NYC (everything sold out in five and a half hours), we guarantee you this collection is going to sell out in no time. And it goes on sale early tomorrow morning (try starting around 1 a.m.) online and in stores around 9.

Browse the full look book in the meantime, and plan your attack!

We suggest setting your alarm for three-ish and either hitting Target.com or camping out in front of your nearest Target if you want a chance at owning a piece of this hot collab. Target has done many designer collaborations in the past, but we’ve never seen hype this big before.

View the original article here

Missoni for Target Shopping Frenzy Crashes Retailer’s Site Within Hours of Going Live

Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.

At 6:04 am, Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”

Cue a million disappointed shoppers. But while you may have missed a good night’s sleep in anticipation of the collection, don’t get too despondent. Target, via their very responsive twitter account@TargetStyle, is assuring customers that the site should be back up soon, promising an estimate at around 11:00am today. (It’s now 11:15. Still down.)

And for those willing to risk life and limb for one of the collaboration’s zig-zagged pieces–you can always try one of Target’s brick and mortar stores, of which the retailer assures us “many” will be restocking the collection, though we can only imagine the frenzy there.

Have you been to a Target store this morning? Tell us what it’s like!

View the original article here

Margherita Missoni On Her Favorite Item from Missoni for Target and If a Second Collab Is in the Works

Photo: Getty

It’s safe to say that we’ve had Missoni on the brain these past few weeks…from the retro-inspired ad campaigns, to the drool-worthy 400-piece lookbook and our frantic shopping spree. Needless to say, when we saw the lovely Margherita Missoni at Charlotte Ronson we had to pick the heiress’s brain about the collection–because if you needed another reminder, it goes on sale TOMORROW.

What was your favorite item from the collaboration?
There is a back and white zig zag coat that I think is really great.

Were you surprised it sold out so quickly at the New York pop-up shop?
You know, we sort of had a premonition it would, just because there was already so much, so, so much excitement online that was really good.

Will you reprise the collaboration, since it’s been so successful?
You know there is something special about the collection that I think you have to be very careful because if you do it again, it might lose that special quality.

Here’s hoping she changes her mind!

View the original article here

The Top 10 Missoni For Target Items We Can’t Wait to Buy

Missoni for Target doesn’t drop until September 13th, but lucky New Yorkers will get a chance to shop the collection–which the internet has been practically drooling over–as soon as September 8th.

Missoni and Target are opening up shop at 1095 Sixth Avenue (at 42nd Street) on Fashion’s Night Out. But don’t get too excited: The store will only be open for three days, or as long as supplies last–which considering the hype around this collection may not be long–and we’re sure all three days will be completely BANANAS.

So, in order to stay sane (and maximize your shopping time) we’ve done some careful research and come up with the top 10 smartest purchases from the Missoni for Target collection.

Click through to see our top 10 picks.

View the original article here