Missoni for Target Shopping Frenzy Crashes Retailer’s Site Within Hours of Going Live

Well, we could have seen this coming: The excitement around the 400-piece Missoni for Target collection–and the millions of eager shoppers–have crashed the retailer’s website.

At 6:04 am, Target tweeted that the online exclusives were now available for purchase on their site; by 6:46 am, the entire collection was up on their site–But a mere hour later, tweeters were reporting issues with the site, and by 10:00 am the retailer began responding to complaints and acknowledged the site was down. At 10:30 am, the retailer confirmed that “the overwhelming demand for #MissoniforTarget ended up taking our site down.”

Cue a million disappointed shoppers. But while you may have missed a good night’s sleep in anticipation of the collection, don’t get too despondent. Target, via their very responsive twitter account@TargetStyle, is assuring customers that the site should be back up soon, promising an estimate at around 11:00am today. (It’s now 11:15. Still down.)

And for those willing to risk life and limb for one of the collaboration’s zig-zagged pieces–you can always try one of Target’s brick and mortar stores, of which the retailer assures us “many” will be restocking the collection, though we can only imagine the frenzy there.

Have you been to a Target store this morning? Tell us what it’s like!

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