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WASHINGTON, D.C., Jan. 24, 2011 - What is it about celebrity gossip that makes our ears perk up and listen? A new online survey from The Clorox Company and Ipsos sets the record straight on America's obsession with celebrity gossip news. The survey of over 1,200 U.S. women, ages 18 to 35, reveals that most women read celebrity gossip news at least once per week, no matter where they are or what time of the day.
That's why Clorox is launchingto help women clean up their own dirt while they enjoy their celebrity gossip. Bleach may not be able to control celebrity dirt, but it can help consumers keep their own homes clean. There's no telling what tomorrow's headlines will bring, but in the meantime, Clorox is sharing quick clean-up tips. To get the Cloroxclean-up tips, simply follow the instructions on. Signing up to receive the tips will automatically enter you for a chance to win a trip for two to celebrity gossip central-Hollywood, California.
Gossip by the Numbers
Key findings from the survey indicate:
Survey Methodology
These are some of the findings of an Ipsos poll conducted December 14 through 17, 2010. For the survey, a national sample of 1,281 females ages 18 to 35 from Ipsos' U.S. online panel was interviewed online. Quota sampling and weighting were employed to balance demographics and ensure that the sample's composition reflects that of the actual U.S. adult population according to Census data and to provide results that are intended to approximate a probability sample. An unweighted probability sample of 1,281 respondents, with a 100 percent response rate, would have an estimated margin of error of +/-2.7 percentage points, 19 times out of 20 of what the results would have been had the entire adult population of the United States been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
About The Clorox Company
The Clorox Company is a multinational manufacturer and marketer of consumer products, with fiscal year 2010 revenues of $5.53 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products; Pine-Sol cleaners; Green Works natural home care products; Brita water-filtration systems; Burt's Bees natural personal care products; Kingsford charcoal; Hidden Valley and K C Masterpiece dressings and sauces; Glad bags, wraps and containers; Fresh Step and Scoop Away cat litter. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $80 million to nonprofit organizations, schools and colleges. In fiscal 2010 alone, the foundation awarded $3.5 million in cash grants, and Clorox made product donations valued at $8.8 million. For more information about Clorox, visit.
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and responses of consumers, customers and citizens around the world. Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe. Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media and public affairs research, as well as forecasting, modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2009, Ipsos generated global revenues of €943.7 million ($1.31 billion U.S.).
Sweepstakes Rules
NO PURCHASE NECESSARY. Open to legal residents of the 50 United States (D.C.) 18+ who did not purchase any special equipment for the purposes of entering this sweepstakes. Void where prohibited. Enter by 3/11/11.
Message & data rates may apply. Text entries will receive 1 text response per entry. Texting may not be available through all wireless carriers and everywhere. Not responsible for misdirected, garbled, lost or late returns. Other restrictions may apply. For terms & conditions, visit. For Rules, prizes, & odds, visit HYPERLINK. Sponsor: The Clorox Company, 1221 Broadway, Oakland, CA 94612.
Media Relations
David Kellis
The Clorox Company
510-271-2251
Katie Hogan
Ketchum
202-835-7287
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